HIFOUNE Forklifts Develops Deeply into the Malaysian Market: Using Green Technology to Drive Logistics Upgrade in Southeast Asia
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(Kuala Lumpur, May 22, 2025)-HIFOUNE Forklifts, a global leader in new energy industrial vehicles, recently announced that its business in the Malaysian market has achieved breakthrough growth: the order volume in the first half of 2024 surged by 220% year-on-year, and the market share jumped to the top three local electric forklift brands. With customized products, localized services and zero-carbon technology advantages, HIFOUNE is becoming the core driving force for the green transformation of Malaysia's manufacturing and logistics industries.

Precise layout: Solving the pain points of the tropical market
Malaysia has high temperatures and high humidity all year round, and industries such as palm oil and electronic components have strict requirements for material handling equipment. HIFOUNE has launched three targeted solutions:
1. Tropical reinforced lithium-ion forklift: adopts the exclusive "dual-circulation cooling system" and IP68 waterproof battery compartment to ensure that the battery life does not decay in a 45°C environment, and the failure rate is 50% lower than the industry average;
2. Intelligent safety kit: integrated with humidity sensing anti-skid drive, AI visual obstacle avoidance and other functions, adapted to the muddy roads and high-density storage scenarios in palm plantations;
3. Flexible energy solution: launch the "photovoltaic storage and charging integration" model, and cooperate with local energy companies to provide factories with clean electricity + forklift linkage carbon reduction services, customers can save 30% of the comprehensive energy cost.

At present, HIFOUNE products have covered 80% of the top palm oil companies in Malaysia, and achieved a 100% electrification replacement benchmark case in the Penang Electronic Manufacturing Park.

Deepening localization: from product output to ecological co-construction
To strengthen market competitiveness, HIFOUNE implements a "three-step" strategy:
- Service network sinking: Build 4 new service centers in industrial towns such as Johor and Selangor, and promise "2-hour response, 24-hour repair";
- Technical talent incubation: Co-build a new energy forklift training center with the University of Technology Malaysia (UTM), and deliver 500 professional technicians to the industry annually;
- Policy collaborative innovation: Jointly formulate the "White Paper on Zero-Carbon Transformation of Industrial Vehicles" with the Malaysian Investment Development Authority (MIDA), and promote the government to include lithium-ion forklifts in the green subsidy list.

"HIFOUNE is not only an equipment supplier, but also our zero-carbon strategic partner." The purchasing director of a multinational electronics OEM company in Malaysia said, "Its forklift + energy management combination solution helped us achieve the factory's carbon neutrality goal two years ahead of schedule."

Data confirms: win-win economic and environmental benefits
According to third-party research, Malaysian companies using HIFOUNE lithium-ion forklifts have achieved an average of:
- Reduced operating costs: electricity and maintenance expenses are reduced by 55% compared to fuel forklifts;
- Improved efficiency: With the help of the intelligent scheduling system, the warehouse turnover rate is increased by 25%;
- Carbon reduction: The annual carbon reduction of a single device is 18 tons, which is equivalent to planting 1,000 trees.

Future strategy: Anchoring the zero-carbon logistics hub in Southeast Asia
HIFOUNE Southeast Asia Division announced that it will invest an additional 20 million ringgit by 2025 to expand the localized production line of the Kuala Lumpur smart factory and develop AGV unmanned forklifts suitable for narrow aisles and high shelves. At the same time, the company plans to join hands with local giants such as Grab Logistics to build a shared forklift platform to enable the asset-light transformation of small and medium-sized enterprises.

"Malaysia is the 'lighthouse' of HIFOUNE's Southeast Asian market." The company's global CEO Li Mingzhe emphasized, "We will continue to respond to the vision of 'Zero Carbon Country in 2050' with technological innovation, making green logistics a new engine for regional economic growth."

About HIFOUNE Forklift
HIFOUNE Forklift is a global leader in new energy industrial vehicles, with business covering electric forklifts, intelligent logistics robots and zero-carbon energy solutions, and a service network covering more than 100 countries. The company was named "Asia's Best Green Technology Enterprise" in 2023 and led the formulation of a number of international electric forklift technical standards.